Pet Health Market
Products developed using the Krillase technology can be used to reduce plaque accumulation. A Krillase-based product is being developed for the dog dental health market.
- Bacterial plaque is the most important substrate in the development of periodontal disease.
- Periodontal disease, most often caused by the accumulation of plaque and poor dental hygiene, has negative consequences on overall health and is one of the most common diseases found in dogs.
Market Size
- Packaged Facts measured the US dog treat market at $7 billion with dental treats being the most widely purchased functional treat.
- According to Mordor Intelligence, more than 80% of dogs and 70% of cats will develop a type of gum disease by age 3.
- In the US an estimated 89.7 million dogs are owned costing an annual ~$4.5 billion on dental care alone.
